With space limited for magazine displays this week, we placed Woman’s Day next to the Herald Sun at our main newspaper stand. This location is our highest traffic spot in the newsagency next to the sales counter. It works for the coffee giveaway with Woman’s Day as we have been able to use the portrait poster quite effectively (we think at least).
There is only so much promotional space in a newsagency and on a day like today we have to be creative with placement..
Where’s ours?
free coffee, I guess us bushies miss out again. Or is it for the “select” few
Hmmmmm
We can do better than that.
Might just do a mag/coffee deal ourselves.
Or a paper/coffee deal.
Yes. Will look into that..
The best first step is to join the ACP Conneections program if you are not in this already. It’s free. Di displays. Send in photos and get noticed.
ACP Connections is only interested now in newsagencies that sell high volume, not smaller ones.
Ian I disagree. I am working with several smaller newsagencies which make good use of the free additional collateral they receive weekly.
We were in the Connections program and we used the collateral that we received as well to do instore and outside displays but we received a letter from them stating that due to our sales being low and their cost of providing the program that we no longer qualified as a Connections member.
We are a connections member but still did not recieve either the coffee or the phantom tim tams. Again we must not be “connected” enough
gettin’ mighty sick of these free tim tams
Its only for Emerald club members.
Having just lost a customer specifically because I didn’t have the free coffee, this is a request for Mark to collect some stats next week, as done with the benchmarking from time to time, and tell us the impact of this freebie by comparing WD/NI sales last week and this week, both in total and haves/have nots.
I’d like to see a survey on it as well. The bonus is selling worse than the freebe I didn’t get this week. Go figure.
Chris W, I will look at this. However, we are in a centre and more than 25% of our sales are to non-regular customers. Factors beyond the gifts impact sales. So, we may not provide an accurate view.
Publishers will only invest in strategies which they know work. Therefore, it is a fair bet that the coffee and lollies will be successful.
My major concern with these discriminatory promotions is of being undermined from within the newsagency channel. Even if I give the best customer experience in the country, it will count for little if my product is inferior to that at larger newsagencies. The customers who purchased WD from me this week are hardly going to have a flattering view of my newsagency as the place to go for their magazines when they see that they have missed out on freebies elsewhere.