After what look to me like a couple of challenging months for The Monthly, the magazine has come out with a great looking issue. The Nick Cave cover is stunning and works particularly well in traditional newsagency fixturing. This is an excellent example of using the cover to cut through the magazine range in a newsagency. While the masthead is important, the content of the latest issue is what gets an infrequent reader picking up a title. we will pitch this title with our newspapers as well as the usual location. The second location is earned by the stunning cover.