We are playing some more with non-seasonal gift hampers in a couple of our stores. The one in the photo is for love. We have included several things someone would want to give to a partner or would-be partner. We have tried to go for a variety of items in the box for each of the hampers we have made – to reflect several categories we have in-store. We have made hampers for new baby boy, new baby girl, general female birthday, farewelling a co-worker and love.
While we have used hampers at seasonal times, this is our first concerted effort to drive sales outside of major seasons.