This is a copy of the artwork we have developed for for Father’s Day for our four Sophie Randall card and gift shops in Melbourne. We do not use collateral from card companies other than header cards – hence the need to create our own seasonal pitch. Father’s Day tends to be promoted with a more traditional look than other seasons. We wanted something lighter but still emotive. For those interested, we did the artwork in house and paid $6.00 a poster to have them professionally printed on think card.
Could I ask what size card? Is it A2 or A1?
A2. We don;t have window room for A1 in most of the stores.