We are promoting The Classic Clint Eastwood Collection partwork (launched yesterday) at our counter – ready to capitalise on the TV advertising campaign when it kicks in. We expect this be a successful partwork given Clint’s current popularity across several generations.
Partworks continue to drive destination business for newsagencies thanks to the TV advertising. I just wish they had better online support for newsagents who get behind them – so consumers could find locatiosn near to them from where to purchase.
In anticipation of questions I am likely to get from this blog post, not all movie titles have been released yet but I expect them to include: Dirty Harry, Unforgiven, Magnum Force, Outlaw Josey Wales, heartbreak Ridge, Kelly’s Heroes, The Enforcer, Pale Rider and The Gauntlet. These are the titles in the UK edition of the partwork.
I’d like to think this collection will do well also, but I am concerned that purchasers will be disappointed. If the case is correct, then the extras on the editions sold in DVD retailers have not been included, and the audio is 2.0 instead of 5.1 suggesting the poor original transfer has been used.
Disappointing to note that the distributor site for these part series including Combat tanks and Hannah Montana asks the question: “where do I get back copies of these issues” – answer – ring the publisher on the number given but no where do they suggest that the customer calls at their local friendly newsagent.
I’ll call where do i get Clint parts??