That’s Life is a hero magazine for our newsagency in terms of sales so it is natural that we seized the opportunity to drive sales when we receive marketing collateral built around a new campaign supporting the title. We have placed the display in the photo at the front of our newsagency, acting as a billboard to passers-by and to drive sales.
I love the marketing collateral for That’s Life as it presents a genuinely cheerful image at the entrance to our newsagency.
Here is what I know about That’s Life customers – they are loyal not only to the title but also to the newsagency. I see this in shopping basket data. They love the price point for the title. They also connect with the pitch of: Laugh, Win, Love.
The loyalty we see in That’s Life customers is driven, in part, by our magazine Club Card loyalty program.
We will leave the display in place until the weekend, maybe shorter if sales drive us low on stock.