Given the tremendous success we had last month, we are pitching the latest issue of Good Health at the entrance to our main magazine aisle – where we have our weeklies, women’s interest, food and gardening titles.
While the fixture is not ideal for this display, it works for us – customers buy off right off the display and that is all the matters.
The display is made easier thanks to the variation in marketing collateral provided to support the title.
The re-launch of Good Health has resulted in a better product which is easier for us to pitch.
I have never seen Good Health magazine before today when I saw it -minus front cover-in a hospital waiting room. I could read on the spine that it was issue of July 2009 which I have tried to find at a newsagent to no avail. Do not know if this is right contact but would appreciate advice on how to purchase a copy.