From Mag World, a Canadian publication on magazine retailing:
According to Shepard, a primary magazine pocket at a Gateway newsstand in the TTC has a list rate of $11,500 per year. The company’s most expensive location is Toronto’s Union Station, which sells primary pockets at annual rates anywhere from $12,000 to $30,000.
Read the article from which I lifted this quote here.
While I understand there is a considerable difference magazine retailing in Australia compared to Canada and a difference in transit retailing to high street and shopping centres, the numbers quoted make you think about the value of our retail locations.
This is a very important question! What comprises the value of the pocket? Rent, staffing, shrinkage and location must be the obvious numbers but what else???
I understand it will never happen, but imagine if newsagents banded together and charged people to place mags in prime locations. Like Coles and Woolies do. How much more profitable would our industry be.
Anyway enough of the day dreaming I have to get back to checking lotto tickets, lucky me.
It already happens in retailers like Newslink.
I tried this approach by working with Insite – never worked – compliance was a massive problem.