Ducks and chooks attract customers

Given the interest in my post last week about the chook on the cover of Burke’s Backyard magazine (Don featured chooks in his TV segment on ACA on Friday night BTW) I thought I’d write about Australasian Poultry.  This magazine is a good example of the special interest titles we sell in newsagencies.  These titles are important to us – they are our point of difference in the magazine department, they drive habitual sales and they are a growing category.  I know from postcode data that customers are prepared to travel further to purchase special interest magazines.  I know from basket data that special interest magazine customers are more likely to purchase more magazines.  There are two compelling reasons for us to embrace the special interest segment.  This is why I am expanding selected categories.