We are enjoying success with food magazines so we decided to leverage this with a display at the front of our newsagency, where people entry to purchase lottery tickets. We have have included a selection of titles from the Better Basics (which is almost sold out) to the monthlies and a selection of ACP Cookbook titles.
We will leave this display up for the weekend and assess its value to us on Monday. We like to change this display at the front of the newsagency regularly as it is a window on the business. We choose the categories to promote based on sales movement we see.
Hi Mark. I’m sorry to post this here as I know it’s not the right spot, however I have something I’d love your (and your readers’) opinion on. Today’s poster promoting the Herald Sun had no reference to any story in the paper. It simply said something like “Get the news first. Visit http://www.heraldsun.com.au“. I think it’s disgusting to expect a Newsagent to promote the Herald Sun wesbite. I displayed two The Age posters instead today.