Last week, Barnes & Noble (reportedly the world’s largest bookseller) launched its digital book strategy. This week, the bookseller launched free Wi-Fi in its stores. These are significant moves by the bookseller – primarily against online store Amazon and their Kindle readers.
This latest move shows how serious Barnes & Noble are in pursuing the sale of digital editions of books.
Barnes & Noble, like all of us bricks and mortar businesses face the challenge of remaining relevant against online businesses. Devices like the Kindle in the US and iPhone are changing how people access and consume content which they previously accessed in a printed form.