OzLotto did not go off tonight meaning that next Tuesday the first division prize is $20 million. This is on top of the Powerball $80 million this Thursday and the saturday Lottto superdraw of $20 million. All these jackpots are greate sales but challenging in terms of competition between the games. Given the TV, radio and print coverage, we are focusing on the Powerball jackpot as this is what is bringing more traffic in.
Can you put up signs giving the cost to buy tickets in ALL 3 Lotteries. For example, 5 games in Powerball is $x, 5 games in Oz Lotto is $x, 5 games in Saturday Lotto is $x….TOTAL $XX.
This might encourage sales across all 3 games.
I play Lotto only on occasions so like to know what I can get for a certain note that is in my wallet.
Niall we had tried this in the past and it dod not generate sales. That said, our approach was probably not ad good as it could have been. We will revisit after tomorrow night – such is the impact to the $80 million on traffic.