We are finding that sales for the Powerball $80 million jackpot are strong already, especially for syndicates. This is a change on the previous week where it took several days for the opportunity to kick in. We are also finding that sales for the $20 million superdraw next Saturday and the $15 million OzLotto are good too. This is, in part, due continuing to pitch these opportunities and not just focusing on the Powerball $80 million jackpot.
Newsagents and dedicated lottery outlets I have seen are demonstrating their value as a retail channel by actively promoting the Powerball jackpot. 7-eleven, however, is not from the stores I have seen. That is good for newsagents.
I love weeks like this!
We are experiencing strong sales as well for this draw but are taking it a little further. This coming week between Ozlotto, Saturday Lotto & Powerball there is a total of $115 million on offer ($124 million if you include the $2 Jackpot lottery). In an attempt to sell the week of Lotto products we have put together a variety of packages that include a little of each of the four products at price points of $20, $40, $60 & $100. Rather than see customers put all their money into one product we are offering a chance at several in the one spend whilst the customer has their wallet open. I find this has strong appeal for the non regular customer in particular but also sell it well to regulars. Signage advertising this is both outside and inside our Newsagency and works a treat. The last time we did this we sold around 60 packages so I figure it works.