I was interested to read that ACP has appointed a new editor-in-chief for the Australian Women’s Weekly. AWW is experiencing a sales resurgence this year from the sales data I see. From a newsagency store-level perspective, I’d put this down to excellent cover choices. However, I am sure that improved loyalty has to do with content as well. I hope that Helen McCabe’s appointement continues to improve sales for AWW as it is a cornerstone honey-pot magazine for newsagents and, indeed, all magazine retailers. We need it to be successful.
By honey-pot, I mean a title customers are drawn to and around which we can build other success in our businesses. Newsagents have just ten or twelve true honey-pot titles. AWW is the stand out. This is why we need the latest moves around the title at ACP to work and continue to strengthen the title.