We have started to put gifts out for Father’s Day. Many of these gifts will sell outside the season. This move is part of our expansion plans for the gift department at newsXpress Forest Hill. We have taken this from a seasonal-only department in to an all-year department in the last six months.
Each season provides us with an opportunity to take another step in expansion of our gift department.
We are in a shopping centre with ten gift shops including one of our own Sophie Randall card and gift shops. Buying decisions for the Forest Hill business focus on playing to the strengths of the newsagency. This is done through assessing what card categories sell best as well as sales for calendars, magazines and other key departments. This is deliberately a slow process.
Going out early with Father’s Day also gives us an opportunity to further capitalise on the Powerball $80 million jackpot traffic. The display in the photo is next to our Father’s Day cards.
I like this display. Did you remove cards to fit this in?
That is a great looking display.
I make handcrafted cufflinks and would really like to sell mine in participating stores. Anyone interested in experimenting?