Better Basics from Pacific magazines under the Better Homes and Gardens brand gets prime position at our counter this weekend because it is will be seen as a new title and is likely to get coverage on TV or radio on the BHG programs this weekend. We received an excellent pack of collateral – making the display easy to create.
Better Homes and Gardens itself sells very well for us over the weekend and we are hopeful that Better Basics repeats this success.
I like brand extensions like this as they are easier to pitch than completely new titles which are unable to leverage an existing brand.
I heard this advertised on bhg radio but have been unable to find it can you tell me where in south australia I could buy it thankyou