Since Tattersalls collateral for the Powerball $80 million jackpot will not arrive until tomorrow and there posters were not available from the website, we created our own poster this moning to tide us over. The goal was to grab attention over the next 24 hours. We want to drive sales at the start of the week for Powerball and not rely on the last day as happened with the last draw. To achieve this we will be trying a range of initiatives including enhanced counter pitches, a staff incentive program and fresh in-store displays to pitch our point of difference.
We have also taken time this morning to ensure that we have excellent impulse purchase opportunities for other categories (gifts, books, magazines and art supplies) for the additional traffic which the Powerball $80 million jackpot will generate.