We are promoting Dolly magazine, and the free beret and scarf which come with this issue, at the exit of our busiest magazine aisle. This means that mums and teenage girls will see the display – and hopefully purchase the magazine. We also have Dolly on display in the usual location – with teen magazines. While the display is not the usual billboard display publishers like to see, we are certain that it will work and result in excellent sales for the title – because of the magazine traffic in this aisle.