I was surprised to see that one of our team had placed TV Week on the counter after I left the newsagency on Monday. I am a bit anal about things like this and did not expect a change to be made. I need not have been concerned – in just two days, the placement at the counter resulted in a measurable sales lift for TV Week. Getting an extra few sales of TV Week is an opportunity to remind these customers about our newsagency for the regular purchase.
We can’t place TV Week on the counter every week – nor other titles we want to feature for that matter. However, some titles respond better to this placement than others. This week’s experience suggests to me that TV Week can be added to the list of titles which respond well.