The Christmas in July promotion at our Frankston newsagency has been working well for us – driving sales and traffic. We have moved considerable product in the week that this display has been up. It has proved to be an excellent promotion to transition us from the latest Victorian school holidays with and to fill a gap before we start our Father’s Day promotion.
What has helped the promotion is that no other business in our centre or nearby is running anything like this. This Blue Ocean strategy approach is something we newsagents do not do enough of.
The large signs were printed professionally and smaller ones on the table printed in house – using the same artwork. The pitch is very professional. The stock pulled from a number of sources especially for the event.
The display is attracting customers from the mall as well as adding to the baskets of existing customers.
This is a great idea. Well done! I am going to try something like this. Thank you.
Rachel, thanks. We need to grab opportunities like this to show we have DEALS and to give passers-by a reason to step across our lease line. Posters like these are easy to make.