We have expanded the space available to sports magazines and achieved this by reducing the space allocated to car magazines. Both moves were based on sales data. We are achieving good growth in running, soccer and bike riding titles and needed more space to display these professionally. We are constantly looking for opportunities to finesse our magazine layout, to keep our offer fresh.
Newsagencies with the same layout today as they had three years or more ago should consider relaying magazines. Customers become as store-blind as retail employees. Change fights that and often results in sales growth as ‘new’ magazines are discovered by browsers.