Cameron Diaz is on the cover of four magazines this month. I must have been living under a rock – what has she done (or what is she doing) which warrants such attention? This level of coverage dilutes the differences between the titles – to me at least, as someone who does not read these titles. At our Frankston newsagency the team is creating a Cameron feature, to tap into fan interest. I like that idea as it shows a local connection with the product. Supermarkets, convenience stores and petrol outlets will stick with the same old boring corporate preset plan – an miss an opportunity for some fun.
Cameron has a movie coming out where she plays a mum for the first time (excluding Princess Fiona in Shrek). It’s called My Sister’s Keeper and it’s based on a bestseller by Jodie Picoult (perhaps a tie-in if you sell this title?) She’s been promoting it to Australian media over the past few weeks, so I expect the saturated coverage is because for once, Aussie publications are actually getting first-hand interviews with her.
As opposed to Schapelle – Woman’s Day sold out before lunch.
Most of New Idea is still here.
A bit like Ralph’s cover of Mercedes not selling. Ralph almost always sells out otherwise…