Like many newsagents I suspect, we are promoting the latest issue of Healthy Food at the counter and showing off the bag of goodies which comes with the new issue our today. The bag is a brilliant offer. This issue will sell out – as happens every time they offer this size promotion. I am disappointed that there was no marketing collateral to promote the offer.
On the broader issue of promotions like this, our own sales data for Healthy Food shows that there is no measurable flow-on benefit to such a brilliant promotion. Others would need to have a diffeerent experience for this promotion to be repeated annually.
Titles like Dolly and Girlfriend regularly, successfully, use gifts (tip-ons) to drive sales. While tip-ons can be frustrating for newsagents, they can be crucial to driving sales. From what I can see, the key is regularity. With Healthy Food it is once a year.
Not all newsagents got the bag of goodies Mark, so we cannot promote it.
Glad you got the googies.
Up here in Queensland, we as usual receive nothing.
Same here; can’t promote that which you don’t have!
Same here ,who actually received the extras
not me, FNQ here
Neither here in SEQ, guess you have to sell lots of that mag to qualify eh?
Just found out they are for high selling agents only.
Warrick, do you think they would sell more if they supplied the goodies anyway??
i would definantly be able to sell more ,customers these days see something for free and they are all over it .but as i have done in the past if i am not included in one of there specials i send there stock back early .I am good enough for them to send there stock to when no one wants it but when it is a seller they don’t want us to be part of it .
Like the highest – selling 56% for the That’s Life promotion??
*ducks for cover – again*
No bonus here either, but I understand because it doesn’t really sell that well in our store.
The bonus might have attracted new customers though, hence the title could have gained a new customer at my store.
Mark
this is off topic but any chance starting a thread for the horrible killings of Sydney’s newsagent at Epping?
where’s ours? 🙁