We are promoting Grazia magazine at the entrance to our main magazine aisle this week. The half-price offer is an opportunity to introduce the title to new readers. This is a strategy which works well for some other titles. While our Grazia sales are low, I’m happy to try promotions like this to grow sales.
As I wrote last week, this location is proving to be a hit for us – we sold 90% of our Good Food allocation in six days.
Newsagents should be aware that in all states except NSW, this issue of Grazia has an incorrect barcode on the cover. Click here for advice for the Tower Newsagent community.
Haaa Got urgent email from distributors this morning, re wrong barcode etc etc.
Cover price on mag $5, but should be $2.50.
Bad luck we sold out before it was even known it was supposed to be half price. That is if SEQ were also supposed to be in this scheme.
Being a newer newsagency, we don’t receive as much marketing collateral as appears available and have a limited amount of space for displays. I would be interested to know (and perhaps see) what other ideas people have on creating displays without the promotional material.