We are actively promoting the Powerball $50 million jackpot from the front of our newsagency through the shop. We have resurrected an old (years old) vinyl sign for above the entrance as it presents a visual point of difference to the usual corporate image promotion. We tested this with during the OzLotto jackpot and it worked well – we noticed customers noticing the sign. Click on the image for a larger version of the photo. we still have the corporate image display behind the counter and in our Tattersalls dedicated area.
Deep inside our newsagency, above our magazines aisles, we have A3 posters promoting the Powerball $50 million jackpot. Click on the image to see just one of the aisles. Both look this good – better in real life than the photo. Our thought here is that we want to get customers as they either head to the counter to make a purchase or leave after browsing. While Tattersalls does not recognise this extra effort, we know from our own tracking that it is good for our business. If we can add a lottery ticket to a magazine purchase, it makes the magazine purchase that much more valuable.
Inside the shop, these displays and others we have in the store give a feel of an event, something big is happening. Sales today and yesterday tell us that it is working – and without detracting from sales in other departments.
I like your posters in the magazine display. How are they attached?
It’s jackpotted again!