The campaign run by The Age for the free carry bag with today’s copy of the newspaper has been very successful – considerably more so that past bag campaigns. More customers are coming in knowing that a bag comes with today’s newspaper than we have experienced previously. There is good humour around the offer. We feel good because we are the ones handing over the free gift. I had one elderly customer today expecting to have to pay us at least something she said that it was free made her day. Based on our experience I would expect this campaign to have lifted sales.