We are promoting a selected range of Crossword magazines in the lead-in to our main lottery counter at the front of our newsagency. Crossword magazines sell well to lottery customers. This display presents range and well known brands. We have sought to make it visually appealing to passers-by.
We have timed this to fit with the extra traffic from the Powerball $50 million jackpot.
So, how did it go? I am interested in doing something similar and would like to know how you rated your success.
kelle, it worked a treat. Crosswords always do when put in a high profile position. This is why we have a column of crosswords co-located next in women’s weeklies section.