This photo shows what newsagents often contront as a result of customer frustration with bagged magazines. The bag is torn open and left to mess the area. It damages the newsagency and the magazine itself. Publishers like newsagencies because of our browser traffic yet they often block browsing by bagging titles. As for the free magazine in the bag – with so many titles offering these I suspect the value proposition is lost.
I published this photo in response a question from a publisher on another blog post about bagging magazines.
I doubt we will ever be able to stop back issues being bagged with the current issue of a magazine. I at least hope we see a reduction. There must be better ways to promote magazines.
with thgis particular bagged mag i found that as soon as i picked them up out of the box the bags fell apart