Universal Magazines demonstrated this morning that they have listened to concerns expressed by newsagents here and elsewhere. They have changed newsagent terms for Complete Bride magazine. Billing is now delayed by two months, supply is split into two deliveries, newsagents no longer have to return full copies and supply allocation is now more finely tuned to sales.
These are welcome changes. I hope other publishers take note.
The changes improve newsagent cash-flow relating to Complete Bride magazine. They also dramatically reduce the cost of returns – given the weight of the title.
Newsagents should be encouraged by the moves made by Universal for they demonstrate that a publisher is able to significantly alter their terms and distribution arrangements to better serve newsagents.
While it was initially a rocky road with Universal (and their lawyers), the result is good for newsagents and hopefully good for them.
This is good news and probably the only way the magazine medium will survive in Australia – by all parties involved doing the right thing by each other.
soooooooooo predictable
and? you saw that change coming did you?