We are promoting New Idea at our prime counter position this week. We made this promotion choice because of the McCafe Chocolate croissant and coffee giveaway connected with this issue of New Idea.
We prefer to promote titles in this location which have a giveaway associated with them which we think will resonate with our customers. At least 75% of our title choices work well.
Did someone say chocolate? No chocolate for us banana benders.
That’s funny, because I’ve got them in FSEQ.