Click here for a copy of the July newsletter for our Sophie Randall gift shops. We have these available in front of the shops and we mail them to our database. There is a correlation between what we promote in the newsletter and sales.
I am surprised more newsagents don’t produce newsletters and have them available from the front of the newsagency. We have excellent traffic – shopping or passing by. Every opportunity ought to be taken to leverage this.
At Sophie, we buy products in specifically to be promoted through the newsletter. This month, it is the four books we feature. These are high margin items for us yet still priced competitively. We look for deals two months or more out. They must meet demographic, pricing and margin criteria.