A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Chasing customers in the newsagency

fhn_newspapers_jackson1.JPGIt may seem like a small deal, but moving our freestanding crossword display to next to our newspaper stand yesterday has resulted in additional sales.  We make small moves like this every day. We see the dance floor, as we call this front part of our shop, as retail in motion, constantly on the move.  It stops us and our customers becoming store-blind.  While it clutters the newspaper offer, this is only for a few days.  We need to take every opportunity to remind our customers of what we have.  The sales results tell us the work and clutter is worth it.

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Newsagency management

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  1. Steve

    Simple thing bring their own rewards!

    Steve

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