We have gone out early with some Father’s Day gifts, items which show a point of difference and which work as gifts for other occasions. We were able to source these globes at an excellent price so it was a logical decision to place them in our window with other items from our expanded gift range.
Maintaining a gift department beyond seasons is new for us at Forest Hill and so far, it is working a treat with excellent growth and great margin.
All of our gift buying is based on what we know about our customers from card captions, magazines and calendars purchased.