The latest issue of FHM magazine has given us an excellent opportunity to embrace the column at the front of our newsagency in Frankston. This display acts like a beacon – it is hard for shoppers walking out of Coles nearby to miss it from outside our newsagency. I like how the Frankstion team has used height – too often magazine displays are low. This FHM display was done with the goal of drawing people into our shop – it’s a matter of playing to the marketplace.