Jackpot is a new multi-language digital magazine developed by WeClick for the ParadiseCasino brand. Go to the WeClick website and flick through this innovative digital magazine. You don’t read this magazine, you experience it and this is exactly what the target reader would like over a printed version of the Jackpot. While this level of interactivity is not for everyone, it certainly works for this title.
Be sure to look at other titles already developed by WeClick.
While this works for online gambling I am left wondering whether it would work for magazines such as New Idea or Marie Claire?
It is interesting the extent to which things are going digital but will they ever reach a point where that is their only existance? The impact of digital media on our businesses will be undeniably noticable however from what cause?
It is true that the internet provides quick, instant access to information however the integrity of this information is often questionable, the sources dogdy, the stories completely biased and the delivery lacking the polish of professional journalism.
Which raises the question whether journalism is a dying trade? Perhaps it is a question of the marketing that is failing these magazines? Will NewsAgents become a thing of the past and turn more into something like convenience stores?
I will admit that I do not know the answer however I do believe that more investigation needs to be done within the industry without just lying blame on “the digital age”.
B, I’d agree re the major weeklies – for the moment. I think how we interact with the stories they carry will change. It will be aboutt the story and not so much the masthead.