We are noticing a slowdown in the sales of children’s magazines, especially the small format titles such as Mania. Indeed, the last issue has a sell-through of 12% – one copy. This makes it loss-making for us. A couple of issues back we sold out. This rocky road of sales leaves newsagents carrying the cash cost of poor sellers.
and yet today I have managed to sell out of TV Week and I’m short of Womans Day and New Idea! Whats is happening today that I am missing?
I live in hope that one day, you guys will tell us that gossip mags and advermags like New Idea aren’t moving and that thought provoking science and politics mags are selling like hot cakes.
That’s my dream, please don’t ruin it. 😛
Sorry Laurel