We have replaced the column of crossword magazines next to our women’s weeklies category with a column of wedding magazines. This is, I am told, the season for wedding magazines. We have done this previously at this time of the year and achieved a good uplift in wedding titles. Our goal is to get the add-on sale where someone has come in to buy a weekly title. We have 27 pockets dedicated to wedding titles in their usual location further down this aisle.
We will leave the column of weeding magazines for two weeks – longer if sales warrant the placement.
Hello I publish a wedding magazine and I’d love to hear your advice on header cards and displays. Do newsagents like to do them? We really want to work with newsagents to get the best result for everyone. Would love to hear your thoughts.
Carla, every newsagent will have a different view. I like cover run-ons as we can use these in a variety of ways from a display to making a header card.