This display featuring the Michael Jackson special issue of Rolling Stone and the special issue of Who was created by Renee at newsXpress Watergardens. It looks stunning. It was a key reason for us selling out of Rolling Stone today – hence there are none on display until Monday when we get more stock. This display is different to what you’d see in most newsagencies and different to what a visual merchandiser would create. It is simple and leaves the poster to speak for itself. The red backing card makes both posters pop.
The display faces into the mall – it is drawing people to our shop. Magazine customers at Watergardens are efficient for us, often purchasing more than one title or buying from another category.
Watergardens is a newsXpress corporate store. It runs under management. It is rare to have such proactive local management as we have and for that we are grateful. The team follows the newsXpress principles and embraces the newsXpress opportunities.
Im intigued as to what in this display is different from what a vdm would create?
Helen, they would not take materials from your store to create. Also, they would often be in a day or two later than required to gain maximum benefit.