We are promoting The Retiree magazine next to our main newspaper stand for the next few days. This is one of those magazines which needs to hunt down an audience. There are not too many people who would ask for it. So, next to the newspapers, The Retiree will be seen by more people and, hopefully, purchased. Our newsagency is certainly in the right location to reach retirees. The other reason for the high traffic placement is that Stephanie Alexander is on the cover – she will appeal to our foodie customers.