We have capped our busiest magazine aisle with a display for the new issue of Good Health. This has given us an opportunity to display the collateral for the free lip gloss which comes with this month’s issue. Often this collateral is missed as customers a quite close to the display. The aisle-end display is seen from the main entrance to our shop. The only downside of this position is its adjacency to Darrell Lea – from a health perspective probably not ideal.
Good health is not about starving yourself of the pleasures in life, it is about moderation. I think the positioning of the Good Health magazine next to this section is a great idea!