Clean Food Organic publisher, Malcolm McGuire has considered newsagents in developing the masthead for the relaunch of the magazine. The new design has ample room for our barcode label – inside the O. This saves us covering the masthead as often happens with barcode label placement.
“Looking at most magazine mastheads, it’s clear that newsagent staff often struggle with where to place the barcode sticker. Magazine titles are often obscured by price stickers. We thought it was time someone designed a masthead with the newsagents in mind. We view newsagencies as our most important channel with our relaunch and any small thing we can do to make life easier for newsagents staff can only help exposure for our title.” Malcom McGuide, Publisher, Clean Food Organic.
Clean Food Organic is the new quarterly magazine version of a bi-annual book that was launched back in 2005. I am told that organic food is Australia’s fastest growing food category with product sales outstripping supply despite the recession. Sales of food and lifestyle magazines are also holding up well. The relaunched titles should be in-store this week.
This magazine comes from a small Australian publisher and this is another reason for newsagents to provide support. Independent magazines like Clean Food Organic provide a point of difference for us – based on a product with a good social conscience.