The mall-facing displays being created at our Watergardens store are working very well. Each side of this prominent column are used to present titles in a professional and eye-catching way.
Australian Women’s Weekly sales are up thanks to the display in the photo. By using some of the publisher’s collateral and adding professional VM style, the display stands out. This way, we are not offering another billboard but rather a connection which is unique to us and the title.
While displays like this take thought and time, they are important where our competitors are supermarkets and department stores which do little to promote titles like AWW. The display shows off our point of difference.
Renee and the team can be proud because their display strategy is 100% their own work.