We are promoting Wheels magazine at the exit of our men’s magazine aisle for the weekend. We did have Zoo in this location but sold out so this morning we had to make a quick move.
We have been using this ‘created’ location for several months now with excellent browsing and sales success. It is terrific to watch people engage with the display as they head to the counter with a purchase or leave the shop. It disrupts enough of them for the display to be worth it to us.