A representative of ACP Magazines visited our shop this week to ask us to remove the $50 million OzLotto posters from the side of the ACP Magazines basket builder stand. They did so because of the photos I posted here.
We had a representative of Tattersalls in our shop just over a week ago who asked us to remove all non Tattersalls product, including magazines from ACP Magazines, from our Tattersalls counter.
The ACP representative did not thank us for the additional coverage we are giving their titles outside their usual location.
The Tattersalls representative did not thank us for the additional coverage we are giving their products outside the Tattersalls dedicated area.
This is all very silly stuff – it gets in the way of newsagents being entrepreneurial.
The ACP stand still serves its purpose well – presenting impulse opportunities to people approaching our counter. The OzLotto message is only seen on the side.
The Tattersalls counter is easily navigated and the pitches for the various games quite clear.
Newsagencies are finely balanced businesses. A range of product categories and major suppliers need to work with each other. Their interests and the interests of newsagents would be better served if they imposed fewer rules and invested their policing budget instead on business building. We provide access to our retail space, including premium counter space, free. I have heard that magazine publishers pay 7-eleven in Australia hundreds of dollars a year per title on the counter.
I think that our use of the ACP basket builder stand is clever. I am told that it was not until they saw photos here that ACP realised how the back of the basket builder stand could be used for displaying and selling product.
UPDATE: (10:20am) I have just spoken with a senior manager of ACP who has confirmed that the company is happy for the side of the basket builder to be used for rare promotions such as the OzLotto jackpot. They would, understandably, not want it used to promote competitive titles.
Just use your own stand, new idea & famous would look good there.Why would apc CRAP IN THERE OWN NEST DUMB THESE PEOPLE
Well I hope you told them where they could stick their stands and counters.
If the issue is reasonable, it is worth calling their bluff.
Particularly Lotto – a good source of revenue would be better than principle.
Same old story, Tatts think you sell mags as a by-product when people come in to buy tatts tickets. And ACP think you sell tatts tickets as a by-product when people come in to by a mag. Do what the supermarkets do – tell em to get stuffed. To get the prime locations at supermarkets the supplies have to pay for that space (rent). Tatts do have a dedicated area, do ACP.
I don’t clutter my shop with those posters anymore, no more mag posters in my shop and actually it makes my shop more inviting and looks clean. Lotto posters only on their frames. who said you will sell less products without posters?
Poster free for one month now and sales are up.
Why let ACP dictate where you can and can’t put mags, advertising, and anything else. I got a local carpenter to build one of these stands for a couple of hundred bucks and put titles in there that benefit MY store – not ACP.
I have acp stands that go very well with what ever mag i feel the need to put on them and my coke fridge looks just the part on the golden casket tiles .my shop i do what i like with it as long as it makes a sale .
I like the ACP stands. They work well. we move them around to combat store blindeness.
before my new shopfit , those merchandisers run down my shop with their posters. you can image they all competing for space for their posters and they would stick those ugly posters whereever there were space, my shop looked like $2 shop and actually my sales were not any better. since no posters policy our customers praise us , but acp stopped our rewards programs, but who cares for those petty rewards anyway!
A bit late ACP.
Thank god I’m not alone. I have only had a newsagent for a year and a half but it is so exhausting being told what you can and cant do with your own store. I’ve decided that the lot of them can get stuffed! I’m going to do whatever I want with it!