We had to re-think our weekend counter strategy yesterday with Who selling out from our counter display by lunchtime. In its place we put Diabetic Living.
Diabetic Living is a successful title for us and while it does not come with a free gift (something we prefer for this premium location) we know it will sell well from here over the rest of the weekend.
We will not leave a display empty. If it’s been successful and sold out, we are ready with a plan B right away – especially in a counter location. We are anal in managing this part of our newsagency.