We are promoting the new range of ACP cookbooks along with a couple of older titles at the entry to our busiest magazine aisle. Nothing too special about the display – it is premium space and that people approaching our main sales counter from our newpaper stand will tent to see this display.
Food titles are having a tough year based on the sales data I see from a range of newsagencies. We’re happy to take steps like providing premium space to try and help lift sales. Our experience is that the ACP cookbook titles respond well to this.