Nici pencil cases did not sell at our newsagencies like we thought they would. After almost a year in stock and few sales we moved them to one of our gift shops in the heart of Melbourne. They started selling immediately. It turns out that we had a good product in the wrong location. The same thing can happen in-store. Sometimes we have to chase customers.
Interesting! We also could not sell our Nici pencil cases buy yet it’s selling in our STOCKTAKE SALE!!!!