Bingara Newsagency is enjoying tremendous success with DVD hire. I saw this recently when reviewing business performance numbers for Rod king, the owner of Bingara Newsagency.
The sales data shows DVD hire as one of the most efficient product categories in the newsagency. More DVD hire customers are likely to purchase another product, in addition to a DVD hire, than purchases of products from any other category.
Product efficiency is a challenge for newsagencies. Around 60% of newspapers are sold alone, for cards the number is 49% and for lotteries the number is 65%. These single item sales are inefficient.
The DVD numbers at Bingara are at the other end of the scale – less than 10% of the time they are sold (or rented) alone. Great for efficiency and great for driving other categories in-store.
I totally agree! We have had DVD movie hire in our Store for the past 2 years and must say it works for us. We’re doing +-$15K per annum for this category.