Beanies are popular premiums for magazines this month. The current issues of Street Machine, Mountain Bike and Ralph have beanies as the free gift. It is funny how these things run in cycles. I wonder, however, if it dilutes the value having them on three titles at the same time – even if the target audiences differ. On a side note – these are all blokes magazines. Blokes like to browse. Fewer will browse a sealed magazine.
the three titles are from the same magazine publisher company. So in a way it’s a good marketing strategy of getting readers to read their mags…also it will show which mag ranks popular (with the men) too…