We are promoting InStyle magazine at the counter and featuring the gift of Avon lipstick valued at $22.99 which comes with every copy. The offer will suit our customers and is likely to be successful in this impulse location. Receiving a good mix and quantity of marketing collateral is key to creating a display which drives the sales result we want from InStyle.
Before people say they did not get the free Avon lipstick, this is not a promotion being run with all newsagents.
For years we used this counter location for a selection of magazines, and a hotchpotch of other things you often see on a newsagency counter. Once we pulled it back to promote a single title we achieved greater success with the benefit of being able to track the single item we feature. Hence our certainty over promotions like this week for InStyle.
I saw newsagents with a much nicer gift of a makeup bag with instyle?
In Brisbane I received the makeup bag with our InStyle delivery.
Who cares who has which gift? Mark when you show one of these photos next time can I see more of your counter. I like the idea but want to see how it fits in with what else you do. Is it slat wall behind the magazine poster?
Geoff, will do. Essentially, what we have done in this area is to de-clutter. This, coupled with choosing the right products to promote, is driving good sales.
Irony – Getting the poster promoting the gift, but not getting the gift copies (bag, in this instance).
Can’t put up the poster if we can’t provide the gift.
Result? No promotion.
Yet the hair straightener is doing quite well.